Sell your new labels at half price! Well, actually its better than that... your customers pay $2 in beer money but you still collect $4 in brew money. Now that's awesome! Clyde found some special finance magic to pull this one off. As long as you have a party room installed you can throw one new release party (a special kegger party) for every new label you add. During that keg party anyone buying your new label will pay $2 in beer money for each one... and you still collect the full $4 in brew money. All of the other kegger goodies still apply to the party as well, raffle tickets, door prizes, cheap food, etc.

So what constitutes a new release? Here comes the really good part... Clyde and I were trying to figure out when to 'start' the new release parties when we came to the conclusion that there was no good reason to limit the eligble labels to any date... so we went back to the beginning. This means that every label you own no matter when you bought it is eligible for one new release party... want to revive a tired old label? Here is your chance!

Of course the goal is to get you to buy more labels and throw release parties for them, I'd be a liar if I said otherwise. But at least this way you can beef up the sales on your existing product line as well. To throw a new release party go to your party room page as usual and look for the "New!" button under every one of your labels. Clicking the 'new' button instead of the "Throw Kegger Now" button will launch the special new release party for that label. Note that your new release label is marked as special when players click on your name in the pub, but it would still be a good idea to direct them to drink that particular beer when they join the party or they might miss it, especially if you have a lot of labels.

The fine print... Just like a normal kegger you can only throw one new release party every 3 days... and you can only do this once for every label you own so make sure you have people lined up before doing it or you will waste the opportunity.

Also in this patch is the long overdue fix to the kit beers... I'd love it if some of our veteran players would brew up a few and make sure that I fixed the problem. Thanks!

enjoy!

-Robc